Do the Dew?

What a week for Pepsi brand Mountain Dew!

<<SPOILER ALERT: If you are a serious Mountain Dew drinker. . . this may spoil your appetite.>>

I was hit with two articles almost simultaneously on my Facebook feed this week. Both were negative press for one of the top selling soda beverages in the U.S.

Headline #1

Why You May Be Drinking Soda That Contains a Dangerous Flame Retardant Banned in Europe and Japan

Headline #2

Pepsi Says Mountain Dew Can Dissolve Mouse Carcasses

The first article shares information about how Mountain Dew contains Brominated Vegetable Oil. The soda uses it to keep the citrus flavoring and sugary water mixed. It has been approved for use in small amounts in the U.S. by the FDA. The focus of this article is to warn people who down the Dew in heavy quantities about potentially dangerous effects. It is not just Mountain Dew either. Other sodas and sports performance drinks are featured in the article as containing BVO, too.

The second article is more perplexing and shocking than the first. It also should cause anyone to raise an eyebrow—not just heavy drinkers. Supposedly a man has claimed that he found a mouse in his bottle of Dew. The Pepsi Co. has refuted the case by calling on experts to testify that such a finding is impossible. Why?

Because their bottling and quality control procedures are so excellent? Nope!

Because the Mountain Dew would have dissolved the carcass and only left a jelly-like substance? Yup!

Wow! Doesn’t that make you feel all warm and fuzzy about doing the Dew? No wait, maybe that should be. . . doesn’t drinking something warm and fuzzy (and jelly-like) make you feel sick about doing the Dew?

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